Our creative team embarked on an exciting endeavor to redesign the trade show booth for Rocket Mortgage, presenting a unique touchpoint to showcase the new Rocket brand to our B2B audiences. Our goal was to create a bold and attention-grabbing design that would set Rocket apart from its competitors and leave a lasting impression on trade show attendees. The booth needed to be versatile across multiple Rocket companies, so we focused our design on the Rocket O logomark. We created a design system for the booth where company logos could be swapped and the booth size could easily flex, depending on the needs of the event. We also provided design expertise for trade show swag and mobile experiences. Through attention to detail and innovative design elements, our revamped booth aimed to grab the audience's attention and reinforce Rocket's position as a leader in the industry.