Refer Room

In response to the initial request for a website redesign, our team embarked on a bold and unconventional journey to transform a mundane conference room into a vibrant, hypebeast-inspired space.

Collaborating closely with our print center, we crafted a suite of custom elements including signage, a whiteboard, window film, table wrap, and even pillows, all infused with the distinct flair of sneakerhead culture. To truly immerse our team in the experience, we went the extra mile and constructed a larger-than-life shoebox as a centerpiece.

Art directing a dynamic photo shoot with real team members, we captured their youthful energy and transformed the images into striking duotone prints. These portraits were then wheat-pasted onto one of the walls, giving the space with a sense of authenticity and connection.

From start to finish, this project was a testament to the power of collaboration and creativity. It was a journey filled with innovation, enthusiasm, and a shared vision to invigorate our workspace and inspire our team members.

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Credits

Designer: Fara DiNoto

Senior Designer: Mary Cronley

Print Specialist: Adam Gibbons

Video Content Creator: Ryan Wright

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