As the art director for this project, I spearheaded the development of initial campaign concepts that were subsequently translated into print, social media, and out-of-home (OOH) designs. The overarching concept focused on what sets working at Rocket apart from other companies.

Central to our campaign was the exploration of Rocket's distinct team member culture and the array of unique benefits it offers. We spotlighted features like "Paws at Work," our pet-friendly workplace program, as well as Rocket’s commitment to community engagement and spectacular team member events.

Through clean design and strategic messaging, this campaign successfully showcased Rocket's unique workplace culture, emphasizing the diverse perks and opportunities that make it a standout employer.